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Our family roots brought our business to a more warm and welcoming atmosphere in downtown Pittsfield.We have all of our contacts in New York and are there every other week to work with our artisans who are the best at what they do.“And with Tinder, you swipe and swipe and then, it’s like ‘Oh crap, she was cute. If both users “like” each other, they are matched and will be able to send messages to one another.I just rejected her and she’s gone forever.’” Nothing existed for lesbians designed by lesbians until Her came along in September of 2013. Exton herself is gay, and says her San Francisco-based team is made up of four queer women and two straight guys. The profiles are reminiscent of Pinterest, the virtual bulletin board where users can “pin” favorite pictures.Exton originally named the service Dattch, a blend of the words “date” and “catch.” But she decided to upgrade the app after sending out user feedback surveys last November. On Her users can add multiple photographs with captions, or short descriptions and favorite quotes to their profile.She got rid of the name—people find it hard to pronounce Dattch—and decided to make the app more community focused. Exton said encouraging multiple photos opens a window into a user’s personality.But these were all originally created for straight audiences and tend to be riddled with men masquerading as women or couples looking for threesomes.

“I got lots of reactions like ‘You can’t possibly be a lesbian, you’ve got long hair,'” Exton recalled.

So Exton, a former marketer, created Her, a free app for women looking to date other women.

The idea is to create a community for lesbians looking to make friends, chat, and, of course, date.

To that, Exton responds by saying user traffic is growing 30% per month.

But she declined to disclose how many users that translates into or any other details. “It’s about simplifying how to talk to girls.” A sentiment, straight men could probably agree with as well.

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